William Hill Granted Italian License
The experienced British bookmaker, William Hill, is in receipt of an AAMS license in order to operate an Italian online casino site. William Hill has been granted a license to operate an online casino in the Italian marketplace.William Hill, a major power in the UK gambling industry, has received an operating license from the Italian Gaming License Authority AAMS (Amministrazione Autonoma dei Monopoli di Stato). After months of waiting for approval of the license, William Hill is one of the first companies to receive an official go-ahead to offer an online gaming product to Italian customers. It appears that there is big money to be earned in the Italian online betting field and William Hill now has one foot in the door. William Hill is launching its casino product as a first step into the Italian market. At a later stage it is believed that sports betting, poker and bingo and horse racing will be added to the Italian domain Williamhill.it. Henry Birch, CEO at William Hill Online remarked that "We are really excited about our Italian venture. The combination of a high passion for sports and gaming makes Italy one of the most important markets in our international expansion plans. We've spent a lot of time developing the site and ensuring it conforms to the AAMS regulatory requirements. We're delighted with the outcome of the site and we believe it will be a big hit with Italian players." William Hill has years of experience in the field of betting in the UK. as the company dates back to 1934. William Hill launched its online casino in 2008 and today presents an exciting site that is licensed in Gibraltar. It is expected that William Hill will become one of the commanding forces within the Italian online gaming market.